Ex-lawyer turned relationship coach

A Billion Dollar Idea

FedEx, ESPN, Amazon and Tesla all ran on investment fuel before making their first dollar five years later. And entrepreneurs across the globe are obsessed with doing the same.

While some may it work—Airbnb, SpaceX, Epic Games and Garena to name a few—raising hundreds of millions of dollars before a single sale is not a feat we need to aspire to.

People who focus on creating the billion dollar idea are simply delaying the moment to ask another human being for money.

Instead of finding an idea, building a prototype and taking it to market, certain entrepreneurs get lost in planning and raising money to reach a big audience.

Going big may seem ambitious and smart, but really it’s a form of hiding.

While there are exceptions, most people who fixate on serving the world do so because they can’t serve the needs of one. They can’t sell a newspaper to Lora Adams down the street even if they give it away for free.

But if you can’t create value for one person, why would you be able to create value for one million persons?

Selling doesn’t get easier, it gets the same.

Founding a million dollar startup isn’t the giant opportunity. 

It’s reaching the one person who likes your music, podcasts or videos. 

The person who is willing to subscribe to your channel, buy your books, travel to your live events and share your work with everyone they know—if only they knew where to find you.

The kicker?

There are thousands of potential fans out there waiting for your products and services.

Start there. 

Once you know how to make a sale, you can return to changing the world. But don’t kid yourself into thinking you need the attention of the masses to be successful.

By Jeroen Elsing
Ex-lawyer turned relationship coach