Ex-lawyer turned relationship coach

Cut-A-Rug Copy

How are you breathing?

Take a moment to feel the rising and dropping of your chest.

Now focus on the thumping of your heart. Or the blinking of your eyes.

Like a clock, we’re wired for rhythm and repetition.

To us rhythm is pleasure.

Think of the soothing sloshing of the sea against the shore. Your feet tapping to a beat. Or the pitter-patter of rain.

To deprive your copy of rhythm is to rob your audience of delight.

Luckily it isn’t hard to get your readers swinging.

Play with word length. Can you feel how these short words race you down the page?

Write for sound. Notice the note which rings through Big Pun’s Twinz, “Dead in the middle of Little Italy little did we know that we riddled some middleman who didn’t do diddly.”

Repeat letters. Tongue twisters are especially known for doing this, “Peter Piper picked a peck of pickled peppers.”

A little rhyme and rhythm can lift your readers out of a lull.

By Jeroen Elsing
Ex-lawyer turned relationship coach