Ex-lawyer turned relationship coach

Finally A Level Playing Field

Groundbreaking ideas take long to go mainstream.

Alexander Graham Bell’s telephone was ignored as a practical means of communication for decades. Henry Ford’s automobile was first seen as a menace. And it took four and a half years after the Wright brother’s first flight before the world even believed humans could fly. 

So we’re slow at understanding the worth of great ideas. But on the other hand, we’re remarkably quick at taking out the bad ideas.

Amazon reviews make it difficult to sell bad products. Yelp makes it difficult to sell bad services. Glassdoor makes it difficult to be a bad employer.

What was once policed by professional journalists, critics and pundits is now guarded by everyone with an internet connection and a smartphone.

The $90 billion giant Valaent Pharmaceuticals wasn’t taken down by an agent from the FBI, but a private eye with a blog.

Remember Melania Trump’s speech that was eerily similar to Michelle Obama’s? It was first noticed by an unemployed man in Starbucks who shared the theft via Twitter.

Small-town Texas detectives could not identify the identity of a murder victim for twelve years. So the police gave the case to a group of self-taught genealogists who solved the case in months.

After the 2011 tsunami damaged the Fukushima nuclear power plant, the Japanese government didn’t have enough Geiger counters to measure the radiation. So a group of online friends designed and mass-produced cheap DIY Geiger counters.

In sum, the internet takes power away from the establishment and gives it to the masses.

So what destroys industries isn’t poor products and high prices, it’s the ability to compare services and gain access to remarkable resources with a couple of taps on your phone.

Business has never been more competitive.

By Jeroen Elsing
Ex-lawyer turned relationship coach