Ex-lawyer turned relationship coach

Knowledge No Longer Means Power

We have access to too much information.

As of now, we have over 48 million podcast episodes to listen to. Over seven million new  blog posts to check every day. And YouTube gets roughly 500 hours worth of new content every minute

It’s impossible to keep up.

As if our fear of missing out wasn’t already big enough, the size of the internet is doubling about every two years. 

So as time goes on, data will become even more and more widely available. And everyone can get it for cheap.

Knowledge and data no longer mean power. Today, power comes from knowing what to do with data.

Instead of keeping up with the endless stream of information, you want to leverage what you find to get the upper hand.

To get that competitive advantage, you need to cut out all the bullshit. 

How much of the information you digest is actually enhancing your life? A question that’s impossible to judge if you don’t know what you want.

Cat videos undoubtedly put a smile on your face. But is watching the hijinks of a stranger’s cat really the best use of your time? If you love kitties so much, wouldn’t it be more fun if you got your own or babysat your neighbour’s?

Say you love to laugh. Why watch a 2-minute comedy skit that a YouTuber cobbled together to appease the algorithm, if you can also watch (part) of a one-hour professional comedy special that took a year to make? 

Look, I get it. Not every bit of entertainment you watch has to be a masterpiece. But why would you ever take in any non-fiction piece that’s less than great?

With everything that’s already out there, you have no reason to settle for less.  

So seek out greatness and reject mediocrity. (Yes, that includes rejecting me. Just tell me what genius you’re following so I can do the same.)

The beauty of this system?

You’ll be left with a manageable chunk of highly educational material that you can go through at a leisurely pace. After all, greatness is still pretty rare.

So skip all the digital fast food and feed your brain with the good stuff. 

By Jeroen Elsing
Ex-lawyer turned relationship coach