Ex-lawyer turned relationship coach

Money In Your Mailbox

If you got offered a sure-fire 900% return on your investment, you’d be mad to turn it down. And yet almost everyone does.

Walk onto your local town square waving around a ten-dollar bill and yell, “I’ll sell this $10 bill to anyone on this square, for one dollar!”

People won’t even look at you. Let alone accept your offer.

Suppose you dial down the crazy and politely ask someone to trade you a buck for your ten, will you do any better then?

No. And for two reasons.

For starters, nobody is looking to do business with a stranger. Everyone has plans and you’re not invited.

Secondly, people won’t believe your offer is legitimate. Only a nut job would swap a ten-spot for a dollar.

So how can you sell your Hamilton?

Seth Godin likes the mailbox strategy.

For three days in a row, leave ten dollars in your neighbour’s mailbox. On the fourth day, you ring his doorbell and start your pitch:

“Hi, neighbour. I’ve been leaving ten-dollar bills in your mailbox for the past three days. And I’d like to sell you this ten-dollar bill for the low price of one dollar.”

Ka-ching! You successfully lost nine bucks—not counting the thirty you left inside a mailbox.

So what made your proposal worthwhile?

Your tenner buys the same amount of groceries as before. And you’re still as nutty as a fruitcake.

The difference is that your neighbour now knows you’re weird—not mentally ill—and that your bills are real.

The problem was never your product or pitch, it was the impression you made.

The value of your product or service is not obvious. And no one will do business with you until they know the worth of your offer.

Tell them—leave money in a mailbox.

By Jeroen Elsing
Ex-lawyer turned relationship coach