Ex-lawyer turned relationship coach

Rejecting Social Media Shouldn’t Be Controversial

Social media is not an essential technology. It’s a toy.

Yet saying you don’t have any social media gets you weird looks. Almost as if you said you rode a horse and carriage to work. Or that you think Chewbacca is a brand of chewing tobacco.

So what’s the deal? What makes social media too good to ignore?

Most professionals who use it for work claim it’s a good way to attract more eyeballs and get people to talk about you.

Which is true. Social media is a soapbox from which you can shout at the masses. And if you’re the only one on the street corner, you’ll definitely get some attention.

But we know that’s not how social media works. Everyone has a soapbox.

So if you want to hold people’s attention, the party can’t stop. You have to keep smiling and dancing or your moment in the spotlight will be over.

Before you know it, you’re spending all your time creating hype instead of creating something that matters.

All this can of course be solved by hiring a marketer. Now someone else can make a ruckus while you work.

But is it worth it?

Van Gogh has a huge social media following. His paintings are everywhere. And he’s been dead for over a hundred years. Unless they have smartphones in the afterlife, I’m pretty sure he doesn’t tweet. 

So how did he get big on social media?

Because he’s an icon.

I’m not going to pretend that you can be one too. Let’s be honest. The odds are pretty slim. 

But you can invest your time in becoming so good at your job that your work is remarkable. So remarkable that people will spread the word without being asked to smash the like button.

The downside is that becoming remarkable takes time. So much time that spamming promos and ads feels like a far more lucrative option.

But there’s an upside to the painful journey of getting better: a reputation worth owning and an audience that truly cares.

Don’t feel pressured into embracing social media. It’s a gimmick.

P.S. If you do decide to use social media, you need to know why people will pay attention to you instead of their friends or the thousands of already established brands and people. What makes your message better than the rest?

By Jeroen Elsing
Ex-lawyer turned relationship coach