Ex-lawyer turned relationship coach

Test Often, Fail Fast

Anyone in the tech industry knows the story about Apple: two kids in a garage discussing the future and hammering away at the first Apple I kit. Steve Wozniak later revealed none of this was true.

It was just a story that would sell well.

Oblivious of the lie, a group of young software engineers began hosting get-togethers in Silicon Valley to tap into the spirit of the legendary garage gatherings of Wozniak and Jobs.

The shindigs were a great success. From 2PM to 2AM, beers, energy drinks and wacky ideas flowed.

In one of the first events, nine business plans were penned down on a whiteboard. The team of techies systematically put every plan to the test until only one remained.

Sensing its potential, the tech geeks dedicated a special, 24-hour DevHouse party to build and put out a prototype.

The launch was a hit. More than a thousand people signed up to use the prototype within 48 hours.

Its creators, David Weekly and Ramit Sethi, kept a watchful eye on customer support and fixed bugs as users reported them in.

A couple months later the wikipedia-type service was finished and a company called PBworks was started. The business later received $2 million from investors.

Testing often and failing fast isn’t just going to help you win at buzzword bingo, it’s key in setting up a successful business or project.

But only if you don’t fail at the expense of critical thinking. Rushing the development of a product nobody wants is exactly what you want to avoid.

To sum it up: test, fail, (think,) tweak and repeat until you achieve your goal.

By Jeroen Elsing
Ex-lawyer turned relationship coach