Ex-lawyer turned relationship coach

Tools Aren’t Enough To Make You A Pro

Our brains want us to think we’re awesome. That’s why we all think we’re above average drivers. And why we have extensive opinions on climate change, despite having zero credentials.

Believing we’re better than we are is called the Dunning Kruger effect. And it plays a big role in deciding which jobs get esteem and money.

One glance at a cockpit is all you need to know you can’t moonlight as a pilot. And just the idea of seeing a beating heart is enough to know we can’t be heartsurgeons.

These are jobs that can only be done by trained experts. Not a dabbler. 

But being a logo designer, copywriter, or photographer? Most of us feel we can do that at least a little.

Which is why it’s so hard to make a living in these non-pilot industries: everyone thinks he can do it with a little bit of practice. Plus, every non-pilot industry is filled with hobbyists who are undercutting the pros.

So if you believe a photographer just points and clicks, who will you hire for your wedding photos? Your guests. Now everyone carries a camera in their pockets, you don’t even need a hobbyist, you’ve got a room full of dabblers.

How do you thrive in an industry where every dabbler is a threat?

You become so good that no dabbler or hobbyist can even touch you. Forget lowering your prices. Build such a remarkable portfolio that every serious prospect will gladly pay your fee.

And I mean remarkable, because good won’t cut it. So practice all the things that are difficult until it becomes easy. 

It’s not game over. Tools aren’t enough to make someone a pro.

By Jeroen Elsing
Ex-lawyer turned relationship coach