Ex-lawyer turned relationship coach

Who Should You Hire?

Not too long ago, a special boy named George was born in Modesto, California. That boy was going to change the world.

He liked sci-fi, but had petrol running through his veins and yearned to be a race car driver.

George spent his teen years souping up his ride and competing in street races.

He was on track to becoming a pro, but three days before his graduation life got in the way.

Our gearhead was driving home in his minicar when a classmate tried to sneakily shoot past him in a Chevrolet. Unaware of his pal, George turned left toward his driveway and got broadsided.

The mini somersaulted through the air and smashed into a tree.

George survived. But barely.

He spent two weeks in intensive care recovering from crushed lungs. His brush with death convinced him to give up his dreams.

George cleaned up his garage and enrolled into college, studying anthropology, sociology and literature. Though not having entirely lost his love for burning rubber, he began photographing sports cars.

It was on a shoot where he met one of the most influential cinematographers of film, Haskell Wexler. Being a hotrod enthusiast too, the two hit it off and became friends.

With a little nudge from Haskell, he decided to enter film school, where he grew an insatiable appetite for movies.

After seeing all there was, he began filming his own. And not to anyone’s surprise, the first film was about street-racing. But he quickly veered into uncharted territories.


Unable to get the rights for his favourite series from childhood, Flash Gordon, he set out to write his own space adventure.

That adventure would later be called—Star Wars.

I don’t think anyone expected a speed demon like George to shoot the highest grossing film of the time.

And there lies the problem.

Original products and services are likely to come from original people.

Mark Cuban, owner of the Dallas Mavericks, started his career as a disco dancing instructor. Whoopie Goldberg was a mortuary beautician and phone sex operator. And Pope Francis worked as a bouncer.

Oddballs give us breakthroughs.

And who do businesses tend to hire? The sober soul who never took a break between creche and now. The boy scout who never missed a day of school. The straight shooter with the 4.0 GPA.

Perfect people. Who have never done anything wrong, but didn’t get much right either.

After all, these folks have only showed an impeccable ability to be efficient and follow instructions. But they show no signs of a taste for adventure.

I invite you to look for the woman who went to Oxford to study AI, did fine, but dropped out because she thought it was a drag, and then travelled the world living on beans and rice. Or perhaps she started a small business selling handmade jewelry.

What makes her so valuable?


She has the guts to goof off and do something wild. Something that goes against the grain.

And that’s where the new and exciting comes from.

Put her on your payroll. And if you’re lucky, she’ll find the exciting for you.

By Jeroen Elsing
Ex-lawyer turned relationship coach