Ex-lawyer turned relationship coach

Your Indifference Makes The World A Dull Place

Humans are like sheep. When we don’t know what to do, we copy the people around us. The hilarious thing is that we rarely know what we want because it takes too long to find out. 

So instead of discovering what our actual desires are, we settle for the same desires as the rest.

That’s why the world is becoming increasingly the same.

Whether you’re in Tokyo, London, Buenos Aires, or Abidjan, you can enter a Starbucks that looks near-identical to the one at home and order near-identical coffee from a near-identical barista that’s served in near-identical cups.

“But Jeroen,” I hear you think, “I think Starbucks coffee is disgusting. So your argument doesn’t fly.”

All this means is that your views on coffee are more distinguished than most. 

Fans, aficionados, and connoisseurs actually play a big role in slowing down cultural unification. It’s the people who don’t really care about what they drink, don or drive that propel sameness.

These people don’t particularly care about coffee, clothes, or cars. So when they decide to buy one, they buy the popular one.

This is why you can go outside and see so many Starbucks cups, Volkswagen Golfs, and washed-out green Bomber jackets.

It’s not that these things are necessarily popular because they’re good. It’s just that people have decided not to think for themselves and imitate the cool and sexy people.

And it makes so much sense!

By imitating the very finest of mankind, like reality TV stars and social media influencers, you’re saving precious brain juice that you can then spend on the things that matter to you.

That’s a wonderful thing. As long as you remember that what you choose to care about helps shape the world.

Because people will be looking at you on how to behave too.

So what would you like to see more of in the world? Be the change you want to see.

By Jeroen Elsing
Ex-lawyer turned relationship coach