Ex-lawyer turned relationship coach

Don’t Fall For The Allure Of Owning A Business

Entrepreneurship is one of today’s sexiest career paths. Although the word entrepreneur once conjured up an image of an old white man donned in an Italian suit with slicked-back white hair and a worn face, today’s entrepreneur summons the image of a rockstar.

While in actuality, most modern business owners sit in an empty home, staring at a screen for over 12 hours a day without the promise of a paycheck.

Entrepreneurship is stressful and lonely. 

So why has it become romanticised?

Out of a combination of necessity and pride.

The steady jobs of yore have disappeared. Economic depressions and advances in technology have wiped out entire industries. Do you remember the last time you saw a travel agent, Blockbuster or Blackberry phone?

Without the prospect of a steady income, many turned to entrepreneurship. And if someone asked how it went, we’d grit our teeth and exclaim it went fine.

Nobody wants to be seen struggling. And that goes doubly so if you see every big magazine making a bigger ballyhoo out of entrepreneurship than the authenticity of Kim Kardashian’s badonkadonk.

Not only did the swagger of the successful business person make it difficult to admit defeat, it also fed into our need to be recognized and admired.

While we can’t all rely on our genetics to make us famous like the Kardashians, we may be able to reach greatness if we create the next Apple, Virgin Records, or Amazon.

And there’s the hitch. 

While you very well could create the next big thing, you probably won’t if recognition is all you want. Because recognition doesn’t happen overnight. It happens over the course of years, if not decades, of showing up and doing the work.

So when should you start a company?

When you want to solve a problem for the joy of it. Otherwise, you’ll give up halfway, or watch a problem-solving enthusiast beat you to it.

Don’t start a business for a lame-ass reason like glory.

By Jeroen Elsing
Ex-lawyer turned relationship coach