Ex-lawyer turned relationship coach

Secret Sauce Of Writing

Simplicity squeezes the heaviness out of your writing. Making your ideas light and quick to digest.

But left by itself, simple prose lacks flavour.

To give your copy some zing, you need to add a dash of poetry.

Consider the rhyme and rhythm of Shakespeare’s sonnets:

“Shall I compare thee to a summer’s day?
Thou art more lovely and more temperate.”

Lewis Carroll’s careful concoction of words:

“’Twas brillig, and the slithy toves
Did gyre and gimble in the wabe.”

And Rakim’s imagery:

I start to think, and then I sink
Into the paper like I was ink
When I’m writing, I’m trapped in between the lines
I escape when I finish the rhyme.”

Sprinkle poetry into your prose and the spice of your words will keep your reader piggish for more. Toss in a handful and your copy will be ignored.

As writers our goal is always to make a point, not a song. A melody simply helps to make your point beautiful.

P.S. Do you want to improve your writing? Try out ex-Wallstreet Journal editor Shani Raja’s free course on udemy.

By Jeroen Elsing
Ex-lawyer turned relationship coach