Ex-lawyer turned relationship coach


Anyone who doesn’t live under a rock knows the scene.

The Terminator stares menacingly at the officer behind the counter and says, “I intend to reappear at a subsequent juncture.”

Except that’s not what happened.

He said, “I’ll be back.”

A three syllable sentence that packs a larger wallop than any conceivable rehash.

The simplest expression is often the best expression.

Would Daft Punk have had a hit with, “We are awake the complete night to score sex”?

No way.

Would the first words spoken on the moon make an impact if they were, “That’s one inconsiderable stride for a human, one gargantuan escalation for Homo sapiens”?


Fancy words do little else than fill a sentence with hot air.

The bare minimum is often all we need.

And considering writing is one of the few modern pastimes that requires effort to take in, you’d better work to make your prose effortless.

Whack the wordy out of your words.

By Jeroen Elsing
Ex-lawyer turned relationship coach