Ex-lawyer turned relationship coach

Success Isn’t About Failing Fast

Failing fast has become a mantra within the startup culture and is seen as a shortcut to success. And it makes sense. 

No idea will ever be right on the first pass. The quicker you can find the mistakes, the quicker you’ll reach the million-dollar idea.

If seen on a graph, your progress should look something like an erratic line slowly spiraling towards a center of awesomeness.

As good as this all sounds, the mantra of failure leaves out a crucial bit of information that can derail any project:


If your failure is so big that you can’t fail again, you don’t have a do-over. In fact, it’s game over.

That’s why you don’t want to rush headfirst into failure. You may break something that you can’t afford to lose.

That’s why spending a few hundred bucks on AdWord marketing is very different from mortgaging the house to hire a billboard on Times Square.

One option lets you play for a while, the other can end all your ambitions in an instant.

So success isn’t about failing fast. It’s about failing small and long enough so that you can play again and get good.

By Jeroen Elsing
Ex-lawyer turned relationship coach